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Why Coinbase Says Younger Investors Are Betting on Crypto First

by Maria Vaughan
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A new Coinbase report argues that Gen Z and Millennials are abandoning traditional wealth-building playbooks in favor of crypto, non-traditional assets, and hands-on trading strategies that sharply diverge from older generations. Coinbase Q4 Report Reveals Sharp Shift in U.S. Crypto Investing Habits Coinbase’s Q4 2025 report, The Generational Shift in Investing, draws on research commissioned […]



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