Following the recent inauguration of U.S. President Donald Trump, which was accompanied by a rise in the value of Bitcoin, Solana, and his own token $TRUMP, there was also a noticeable increase in Google search interest for these terms, coinciding with their value surge.
Note: This article analyzed Google Trends data for the past 12 months, from January 21, 2024 to January 21, 2025, focusing on TRUMP’s search interest in the Philippines.
What’s the significance: Market volatility and heightened interest in specific tokens can be significantly influenced by political events and high-profile individuals— staying informed and responsive to these broader socio-political trends is crucial.
Trump Related Events:
- January 18: Days before his inauguration, Donald Trump announced the launch of $TRUMP, a Solana-based memecoin, via social media. (Read more: Quick Take: Trump’s $TRUMP Memecoin Hits $9B Market Cap)
- January 20: Trump was inaugurated. However, the absence of any mention of bitcoin or crypto policy in his inauguration speech triggered a major sell-off of major tokens, resulting in $1.28 billion in liquidations, as reported by Coinglass.
- November 5, 2024: The 2024 United States election was held on this day. (Read: Countdown to US Elections — How Global Crypto Markets Will React)
- July 2024: At the Bitcoin 2024 conference, Donald Trump pledged to make the U.S. the crypto capital by retaining government-held bitcoin, firing SEC Chair Gary Gensler, and ending anti-crypto policies if elected.
What is the Trump Effect: The term refers to the broad social, political, and economic impacts tied to Donald Trump’s presidency.
TRUMP Search Interest
The graph depicting search interest for the term “Trump” in the Philippines over the past 12 months shows significant spikes in July and November 2024, and January of this year—these are likely linked to key events and his political actions.
In July, Trump promised to make the U.S. the crypto capital if elected. Interest grew towards the end of 2024, likely due to his presidential election win.
This January, before the token launch and inauguration, search interest remained stable, but it spiked on January 19, 2025, and stayed elevated thereafter. Moreover, the term even reached a search interest score of 100 on January 21st at 1 AM Philippine time, coinciding with Trump’s inauguration.
Throughout the year, the highest search interest for “Trump” in the Philippines was in Metro Manila (100), followed by Central Visayas (74), Cordillera Administrative Region (68), Western Visayas (66), and Calabarzon (62).
“Buy Crypto” Search Interest
Aside from the surge in March 2024, likely driven by Bitcoin’s price increase and its breakthrough past the $70,000 mark, the search interest for the term “Buy crypto” in the Philippines fluctuated throughout the year, with peaks and troughs, but generally stayed within the range of 20 to 50.
However, starting in November 2024, when Trump won the presidency and crypto prices continued to rise, search interest for the term also increased, with notable peaks in December. Although there was a slight decline during the holidays, the interest began rising again this January following the inauguration and the launch of the TRUMP token.
Metro Manila had the highest search interest for “Buy crypto”, followed by the Cordillera Administrative Region, Northern Mindanao, Central Visayas, and Davao Region.
Bitcoin Search Interest
On the other hand, the Google Trends graph for the search term “Bitcoin” in the Philippines over the past year also shows fluctuating interest, with significant peaks in March, April, and November. These fluctuations likely correspond to market movements abovementioned, such as Bitcoin’s price surge, halving, and Trump’s political events.
The January ongoing spike aligns with the inauguration of Trump and the TRUMP token launch, which could have heightened public attention on cryptocurrencies.
The regions with the highest search interest for “Bitcoin” were Metro Manila, Central Visayas, Central Luzon, the Cordillera Administrative Region, and MIMAROPA.
Solana
Over the past year, search interest for “Solana” remained within the 20-50 range but projected to spike significantly in January 2025.
- According to the data from Google Trends, on January 19 at 7:00 AM, interest peaked at 100, likely driven by the launch and surge of the TRUMP token.
- That same day, the introduction of the Trump-themed memecoin on Solana propelled SOL to a record high of $270.67.
For the regions most interested in Solana, Cagayan Valley recorded the highest search interest for “Solana” over the past 12 months, while Metro Manila, Calabarzon, Cordillera Administrative Region, and Central Luzon followed with considerably lower levels of interest.
Bitcoin vs Solana
Over the past 12 months, Bitcoin has consistently outpaced Solana in search interest, likely due to more significant activities and changes surrounding Bitcoin. However, in January, both cryptocurrencies experienced noticeable spikes in search interest, likely driven by Bitcoin and Solana reaching new all-time highs following recent actions by Donald Trump.
Bitcoin’s average search interest over the past year was 56, whereas Solana’s was 18.
Overall
These highlights the significant impact of political events on both cryptocurrency values and public interest in digital assets in the Philippines. As cryptocurrencies continue to gain popularity and attention, these trends offer valuable insights into the growing intersection of politics, technology, and finance in the digital age.
This article is published on BitPinas: Trump Effect Triggers “Buy Crypto” Search Interest in the Philippines
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